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Twitter Introduces Subscription Service with ‘undo’ Tweet feature

By Our Reporter

Twitter on Thursday, June 3, 2021, introduced its first-ever subscription service, which has been dubbed “Blue” and offers added features for prolific tweeters as it seeks to diversity its revenue streams beyond advertising.

The feature initially was only available in Australia and Canada which could enable the social network to rely less on ads or promoted posts that disrupt the real-time flow of tweets that are a huge part of the global, one-to-many messaging platform’s appeal.

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“We’ve heard from the people that use Twitter a lot, and we mean a lot, that we don’t always build power features that meet their needs,” Product Management Director, Sara Beykpour and Product Manager, Smita Mittal Gupta said in a blog post.

“Well, that’s about to change”, they said.

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